Taking a product to market is complex. The product starts as an idea in the creator’s mind. It then needs to be conceptualized, tested, refined, built, launched, marketed and iterated. Many different skills and many long hours are needed to realize this vision.
We’ve had experience in bringing many products to life. What starts as a discussion over a phone call or over coffee morphs into a real thing in a matter of weeks with our team deeply involved with the product owner.
We’ve found that the UX design anchors the entire product realization process. It becomes the crucial foundation on which most of the activities hang.
Bring the concept to life
The initial role for the UX design is to capture the ideas in the product owners’ mind and give them a form. This concrete form crystallizes the thoughts and discussions across all team members. Even stakeholders within the business, as well as investors and future users, can start taking a look at the actual idea.
Plan the MVP
The initial UX designs result in discussions, disagreements, and iterations. Technical teams look at the design and start thinking about languages, platforms, architectures, APIs and what data can be captured for analysis. The marketing teams start thinking about how and where to market this. The product manager works with the teams to outline the longer term vision and, more importantly, the immediate MVPs.
Oftentimes, quick prototypes that allow users to interact with the UI are created. We use tools such as Flinto to make interactive UIs that can be tested with users or shown to investors. These sessions result in more iterations on specific UI screens or pages.
The UX design morphs into detailed UI specifications for the MVP. Every pixel is accounted for. There is no room for confusion or no design decisions by developers. The tech teams tease apart the UI into reusable components that solve the functional needs while keeping an eye to the future vision.
Check for pixel-perfectness
With the built software available for quality assurance, the UX designers ensure that what got built is exactly what was specified. The UX design and the UI specifications are compared against the actual software.
Oh, happy day. The MVP launches. Data starts coming in and new features are planned. Once again, the UX design is updated and the cycle iterates.
As you can see, the UX design is the glue that holds the product together.