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Parallel Health: From Swab to Serum

Skincare + Telehealth 
Industry

USA
Country

By turning raw microbiome sequencing data into an end-to-end D2C platform, we enabled Parallel Health to deliver precise skincare at scale, bridging the gap between scientific research and real-world impact.

OVERVIEW

In 2021, Parallel Health approached us with a powerful idea: “What if skincare wasn’t generic, but personal, based on the microbes on your DNA?”

They weren’t just launching another DTC skincare brand. It was a leap into  pioneering precision skincare, using phage therapy and skin microbiome analysis to develop treatments uniquely calibrated to each individual. But turning deep biotech into a frictionless consumer experience? That was a different kind of challenge.

The team needed more than just a website, they needed a digital backbone. One that could support eCommerce, handle biological samples, power machine learning, generate detailed patient reports, enable prescription consults, and provide a secure customer portal all under one roof.

Related Projects

PH Mini Project 01

PH Mini Project 02

PH Mini Project 03

Happy note

The Ignite team has been incredibly helpful with our revamp and expansion into new features. They are reliable partners in the process, providing strategic planning and thought for the long term, not simply executing on a whim of what’s convenient in the short term. I’ve loved working with Anand and his team ”

natalise Kalea

CEO, Parallel Health, Inc.

Challenges

Our Approach

Key Features Delivered

Process Flow

Impact

What’s Next

Challenges

Challenge 1
Translating Science into Software

We needed to design a flow that started with a simple skin swab and ended with a personalized treatment plan. That meant:

Integrating lab processes with an ML-driven recommendation engine

Building forms with advanced branching logic for patient health information

Designing intuitive interfaces for non-technical users (customers, doctors, lab staff)

Developing a purchase experience that’s less like traditional eCommerce and more like onboarding into precise skincare, with the customer actively engaged on the platform for four weeks.

Challenge 2
Multiple User Journeys, One Cohesive System

We had to unify the experience for three very different user groups:

Customers, taking the test and receiving results

Doctors, offering consults and writing prescriptions

Lab Technicians, processing samples and feeding the ML pipeline

eCommerce Infrastructure, managing purchases, logistics, and a multi-week service experience

Rapid Iteration for a Fast-Moving Startup

The system had to evolve with the business, allowing new features, workflows, and integrations without rebuilding from scratch.

Our Approach

From Breakthrough to Business

We partnered with Parallel Health from day zero, helping shape their technical roadmap while staying aligned with their product vision. Over time, our role grew to include:

eCommerce & Frontend Experience

We built a Shopify-powered store with custom flows for subscriptions, promotions, and referral programs. But more importantly, we designed the customer experience, from buying the test kit to registering it, to receiving the report and prescription.

UX & Visual Design

The brand needed to feel clean, scientific, and caring, not sterile or clinical. We designed a digital interface that embodied that balance. Every touchpoint was intentionally crafted to reduce friction, build trust, and guide users forward.

Secure, Structured Workflows

We developed:

  • A Lab Technician Portal to accession, batch, and analyze DNA swabs
  • A Physician Portal for secure logins, patient insights, and prescription flows
  • A Customer Dashboard that pulls together test results, treatment recs, and consult access

Data + Machine Learning Integration

Click to read more

The ML system takes DNA sequencing data generated from skin-swabs, identifies the microbes living on your skin, and then clusters it into distinct skin profiles that contain unique combinations of microbes.
We also built in logic that lets doctors override or validate these results during consults, ensuring diagnostic safety while preserving tech-driven efficiency.

Explore Our Other Services

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Key Features Delivered

Shopify eCommerce

With custom checkout flows, referral programs, and subscriptions

Health Intake Forms

Smart, dynamic forms with branching logic

Lab Ops Portal

Batching, DNA processing, and result uploads

Natural language interface

Created a natural language interface, allowing users to ask technical questions and receive contextually relevant responses with images

ML Engine

Microbiome clustering + personalized skincare logic

Physician Consults

Personalized reports, product access, and chat with skin experts

Scalable Architecture

Flexible, API-ready design for future modules

Website

Branded, user-friendly website with product details.

Process Flow

From Swab to Insight: Step-by-Step Breakdown: How the Process Works, from Start to Finish

Parallel Health turns a simple skin swab into clear, precision health insights.

Skin Swab Collected

Medical Questionnaire Form

Microbial Sequencing

Results on Dashboard

Intelligent Process Interventions

Bio Informatics and
Machine Learning

Skin Swab Collected

A user swabs their skin using the test kit. This small step starts the full digital workflow behind the scenes.

Medical Questionnaire Form

The system checks if the user has completed their patient health information forms. If anything’s missing, the process pauses until the needed info is added. This helps keep results accurate.

Microbial Sequencing

The swab is sent to the lab, where scientists use special tools to read the DNA of the microbes on the skin. This shows which bacteria, viruses, fungi and other microbes are present.

Bioinformatics and Machine Learning

Our proprietary Machine and custom development models help make sense of the results, turning raw data into useful patterns and insights.

Intelligent Process Interventions

The system is designed to think along the way, if something looks off or data is incomplete, it automatically adjusts the flow or pauses the process, allowing experts to intervene when needed.

Results on the Dashboard

Once the analysis is complete, the results are shared through clear, precise reports. Each report is designed around the specific skin concern and the area where the sample was taken, whether it’s the cheeks, forehead, or scalp. The insights are easy to understand, clinically meaningful, and customized to what matters most for that individual. As more data is collected over time, the reports continue to adapt and improve, evolving with each person’s skin journey.

Built by Experts

This advanced but user-friendly system was co-created by Parallel Health’s scientific team and Ignite Solutions. Together, we built a platform that connects real science with smart, scalable technology.

Impact

Together, we converted Parallel Health’s science into a living, breathing product.
What started as a concept in a lab is now a functioning system used by real customers, ordering kits, receiving results, and getting personalized skincare treatments.Their digital infrastructure is no longer a bottleneck, it’s a competitive advantage.

In Their Words

(Team Parallel Health)
“Ignite became an extension of our team. They understood the science, the vision, and helped us build something we didn’t think was possible this fast.”

What’s Next

This is just the beginning. We continue to support Parallel Health with
New modules for AI-powered skincare insights
Augmented reporting for lab and medical teams
Scalable integrations with pharmacy and fulfillment partners
As they redefine skincare, we’re proud to be powering what’s behind the scenes.
They brought science. We brought the system.
At every step, we helped Parallel Health turn complexity into clarity for users, technicians, and physicians alike.

What can we help you build?

If your organization is solving a big problem, we’d love to be the tech partner that helps you scale it, beautifully.
Book a discovery call

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