#WebDesign #UXDesign #ShopifyDevelopment
Pharmaceuticals
Industry
USA
Country
OVERVIEW
Stoned Ape isn’t any average health supplement brand. Their NSF-certified, all-natural nootropics enhance clarity, mood, and sleep, built for elite performers like military personnel, athletes, and high-intensity individuals who never compromise.
As Stoned Ape’s vision and products evolved, their website, built initially by Ignite in 2018, needed a refresh to align with the new vision. Once clean, pharmaceutical, and functional, by 2024, it lacked the brand’s emotional and experiential essence. It was time for evolution, not just renovation.
The client came back to Ignite for a complete reimagining.
Related Projects
I love the Ignite team. Have now worked with them on two long projects for two separate companies for many years, and they’ve exceeded all expectations at every turn. Very responsive, great communicators with high energy and good attitudes, and extremely proficient in a range of programming languages, applications and even design, which is hard to find in a single shop. Couldn’t recommend highly enough.
Create delight through bold, interactive storytelling
Communicate abstract cognitive benefits visually
Look unlike anything else in the supplement space
While the original site established early credibility, it followed industry norms, whites, blues, and static pages. This time, Ignite’s team wanted to go further: to tell a cognitive story through motion, sensation, and surprise
The new design would embody the product experience itself.
How do you design a feeling? Cognitive clarity, focus, and resilience aren’t visual elements. But using motion graphics, heatmap imagery, blur trails, and abstract animations, the team created a mood that mirrored the effects of each product. The design reflects Stoned Ape’s audience, precise, confident, and full of energy, with every detail created to match their discipline.
The team crafted sensory-rich interactions; a scroll wasn’t just a scroll; it triggered motion, surprise, and even cognitive cues. From horizontal scrolling on the About page to a rotating clock-locked product view, every interaction was engineered for engagement.
For users who read labels, trust certifications, and avoid gimmicks, transparency wasn’t optional; it was core. The design highlighted transparency without overwhelming the user. NSF certification was given a prominent visual treatment to immediately convey trust, while ingredient sourcing and scientific references were structured with intuitive layouts, clear typography, and subtle visual cues, making complex information easy to scan, understand, and trust, all while maintaining the site’s clean aesthetic.
Balancing provocative branding with trust
Designing for a bold, countercultural brand while maintaining credibility with athletes and military personnel who demand authenticity.
Premium but accessible design
Making the site look premium yet approachable, ensuring transparency and trust for highly discerning users.
Translating cognitive states into visual design
Communicating abstract benefits like improved focus, clarity, and resilience without relying on clichéd visuals such as brain graphics or before/after photos.
Balancing artistic expression with usability
Ensuring creative risks (animations, interactivity, surprises) rather than hindered usability.
Maintaining aesthetic–functional balance
Making sure every design choice served both brand personality and practical user needs, reinforcing science and quality.
Compressed timelines with high design complexity
Delivering a sophisticated, high-performance website within 3.5 months, using AI tools to handle complexity without compromising quality.
Most Shopify sites look alike. Ignite broke the mold by pushing the platform far beyond its limits.
Started with Shopify’s theme for complete control; built features from scratch instead of relying on slow third-party apps.
Engineered workarounds to add video-rich, animated pages rarely seen in Shopify stores.
Despite heavy visuals, achieved speed scores of 70–75 (mobile) and 90–95 (desktop) through lightweight code, compressed video, and efficient animations.
Designers and developers worked hand in hand to ensure the creative vision wasn’t lost to technical constraints.
The early feedback has been glowing. The Stoned Ape team was thrilled, not only with how their vision was realized, but also with how well the site conveyed trust and energy.
It proves that design can go beyond aesthetics to mirror the product experience itself. From enhanced focus to calm resilience, the user journey reflects the transformation promised by every capsule.
The new Stoned Ape site isn’t just beautiful. It’s immersive, trustworthy, and strategically aligned in the best way.
As the brand grows, the platform is ready not just to scale, but to evolve intelligently alongside it.
If your organization is solving a big problem, we’d love to be the tech partner that helps you scale it, beautifully.
Title and Text (Text Only)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum
Title, Text & Image
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
Title, Text & Image
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Title, Text & Image
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Title, Text and pointers (Text Only)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Style 2
Lorem ipsum dolor sit amet consectetur Lorem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet consectetur Lorem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet consectetur Lorem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet consectetur Lorem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet consectetur Lorem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniaLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Title, Text and pointers (Text Only)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Image, Title, Text, pointers
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Title, Text and pointers (Text Only)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Style 3
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
Title and Image
Tiivra set out to create a bold visual identity, innovative eCommerce capabilities, and a engaged rider community. We crafted Tiivra’s tech strategy, designed its UX/UI, and developed multiple digital platforms to bring its vision to life.
Read full story
Areena wanted to empower recreational sports leagues with seamless scheduling, efficient player and team matching, and comprehensive performance (statistics) tracking. We designed and developed a player app, a referee app, an admin panel.
Read full story
Parallel Health required an advanced eCommerce and telehealth platform for personalized skincare. We developed a powerful, integrated system featuring a customer management platform, AI-driven DNA analysis for precision diagnostics.
Read full story
