Startups: Find and focus on your core value

Here’s a journey of many an entrepreneur. A kernel of an idea is formed. A bit of validation is performed. And the basic product is defined. It’s an exciting time. Almost immediately, the idea creator starts envisioning the multiple additional ways that the product could be used. Features start adding up and new target demographics are […]

Why User Experience (UX) is much more than UI

Time entry is a necessary evil. Some people are on top of it and others just can’t get around to doing it regularly. We addressed this problem with our design-thinking hat on and asked ourselves how we could “design around the issues”. Here’s how we addressed the UX challenges to make the process delightful.