Tiivra Autonomous Zone
Industry: A Travel & Lifestyle Community
Timeline: 2021 – Ongoing
T.A.Z. is a biking community engagement platform with user generated and curated content for motorcycle enthusiasts.
The platform’s focus is to spotlight, engage, and celebrate the best biking content creators in India.
Our challenge was to rapidly design and build an engaging platform for riders, creators and curators using available content management technologies.
Tiivra desired to build a platform that encourages original and authentic content creation and curation. The platform’s design and functionalities needed to extend the Tiivra’s core brand language and allow the gamification of the content creation and curation process to engage the community.
UX and UI Design with an emphasis on content, media, and functionality
Visual design to be distinct yet align with the Tiivra mother brand
Technical platform selection
Related properties (TAZ Community, TIIVRA 100)
Crafting a user experience that connects with the riding spirit from the first look
Making the platform rider-centric, and celebrating their achievements
Extending the brand language of Tiivra, both visually and content-wise, to connect all three properties (Tiivra, Tiivra100, and T.A.Z.) in one thread
A clean, bold, edgy, and functional website that promotes community engagement
Developing a media-heavy site in a performant, mobile-friendly way
Enabling easy content management for community updates
TAZ is a community website that brings original and authentic content to motorcycle enthusiasts.
Riders are engaged in the best of the content.
Content creation is quick and easy with minimum steps.
Building the T.A.Z. website was both fun and challenging as it required us to understand the nuances of the biking community while bringing innovation in UX and website design.
The website serves as the go-to platform for biking enthusiasts and our team is delighted that we executed the idea with precision from planning to development, yet again.
SOME OF OUR OTHER PROJECTS